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Markterfolg radikaler Innovationen: Determinanten des Akzeptanzverhaltens by Ste
AU $132.07
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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- Buy It NowMarkterfolg radikaler Innovationen: Determinanten des Akzeptanzverhaltens by Ste
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AU $15.19 International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
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eBay item number:135301587178
Item specifics
- Condition
- ISBN-13
- 9783835007970
- Book Title
- Markterfolg radikaler Innovationen
- ISBN
- 9783835007970
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Markterfolg Radikaler Innovationen: Determinanten Des Akzeptanzverhaltens
- Item Height
- 210 mm
- Publisher
- Deutscher Universitatsverlag
- Subject
- Management, Marketing, Business
- Item Weight
- 422 g
- Item Width
- 148 mm
- Number of Pages
- 299 Pages
About this product
Product Information
Stefanie Regier untersucht, welche Faktoren die Produktevaluation und die Akzeptanzentscheidung des Konsumenten bei radikalen Innovationen beeinflussen. Auf dieser Basis entwickelt sie ein Modell, um Hilfestellung bei der Markteinfuhrung und -kommunikation zu leisten. Als wesentliche Determinanten der Einstellung zum Kauf identifiziert die Autorin Markenschemakongruenz, Produktschemakongruenz, produktbezogene Emotionen und Produktzielkongruenz.
Product Identifiers
Publisher
Deutscher Universitatsverlag
ISBN-13
9783835007970
eBay Product ID (ePID)
190453348
Product Key Features
Number of Pages
299 Pages
Language
German
Publication Name
Markterfolg Radikaler Innovationen: Determinanten Des Akzeptanzverhaltens
Publication Year
2007
Subject
Management, Marketing, Business
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
422 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
United Kingdom
Series Title
Forum Produkt- Und Produktionsmanagement
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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Seller feedback (1,457,093)
- c***c (447)- Feedback left by buyer.Past monthVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (301)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- k***k (519)- Feedback left by buyer.Past monthVerified purchase🪷 Great communication. .🌻Well packaged and fast postage.✨️ book is as described and great value for money.🌷 highly recommend seller. Will purchase from again.🦋 Thank you!🙂
Popular categories from this Store
Seller feedback (1,457,093)
- c***c (447)- Feedback left by buyer.Past monthVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (301)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- k***k (519)- Feedback left by buyer.Past monthVerified purchase🪷 Great communication. .🌻Well packaged and fast postage.✨️ book is as described and great value for money.🌷 highly recommend seller. Will purchase from again.🦋 Thank you!🙂