Product Information
This book explores differences in the way people interpret political messages. Specifically it addresses how people perceive discrepant political messages from a favored versus an opposing candidate. This work argues that people who possess a high degree of integrative complexity, which is considered the ability to see events as interrelated, will perceive messages differently than those low in integrative complexity. Furthermore, it was proposed that the way in which a person is involved in politics will also affect how they perceive these messages. Findings from this study suggest that campaigns that run political attack ads may not be targeting independent voters as well as they hope. This is because attack ads tend to polarize voters who are already decided, and tend to leave independent voters needing more information in order to make a more informed judgment.Product Identifiers
PublisherVdm Verlag
ISBN-139783836465267
eBay Product ID (ePID)4049027591
Product Key Features
Number of Pages88 Pages
Publication NameMotivated Social Cognitions about Politics
LanguageEnglish
SubjectGovernment
Publication Year2008
TypeTextbook
AuthorHillary Shulman, Timothy R Levine
FormatPaperback
Dimensions
Item Height229 mm
Item Weight127 g
Additional Product Features
Country/Region of ManufactureGermany
Title_AuthorHillary Shulman, Timothy R Levine