Picture 1 of 1
Gallery
Picture 1 of 1
Alternde Gesellschaft Im Spiegel Der Werbung: Zu geschlechtsspezifischen Altersi
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
3 available
- Buy It NowAlternde Gesellschaft Im Spiegel Der Werbung: Zu geschlechtsspezifischen Altersi
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Postage:
AU $15.13 International Standard : tracked-no signature (7 to 15 business days).
International delivery of items may be subject to customs processing and additional charges.
Located in: Melbourne, Australia
Delivery:
Estimated between Thu, 13 Mar and Mon, 24 Mar to 43230
Please allow additional time if international delivery is subject to customs processing.
Returns:
30-day returns. Buyer pays for return postage. If you use an eBay postage label, it will be deducted from your refund amount..
Payments:
4 payments of AU $18.61. Learn moreSee terms and apply now for Afterpay - opens in a new window or tab
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:135348818420
Item specifics
- Condition
- ISBN-13
- 9783656687948
- Type
- Does not apply
- UPC
- Does not apply
- Publication Year
- 2014
- Format
- Paperback
- Language
- German
- Book Title
- Die alternde Gesellschaft im Spiegel der Werbung: Zu geschlechtsspezifischen Altersinszenierungen in der aktuellen Werbelandschaft
- Item Height
- 210mm
- Publisher
- Grin Publishing
- Item Width
- 148mm
- Item Weight
- 64g
- Number of Pages
- 40 Pages
About this product
Product Information
Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Georg-August-Universitat Goettingen (Institut fur Kulturanthropologie/Europaische Ethnologie), Veranstaltung: Kultur des Alter(n)s, Sprache: Deutsch, Abstract: Im Rahmen des Seminars Kultur des Alters und Alterns moechte ich mich in der vorliegenden Arbeit mit der werblichen Inszenierung von Alter beschaftigen und dabei meinen Fokus auf geschlechtsspezifische Konnotationen legen. Angesichts des demographischen Wandels erfahrt das Thema Alter Konjunktur. Die mediale Inszenierung von Alter oszilliert dabei zwischen Schreckensszenarien des Generationenkrieges und optimistischer Diskurse der Werbewirtschaft, der sich eine potente Konsumentenschicht erschliesst. Die jeweilige Perspektive auf das Alter ist dabei von herrschenden Altersbildern gepragt, die als Fremdbilder in das Selbstbild alterer Menschen integriert werden und so Einfluss auf die Lebenslagen im Alter uben. So moechte ich im Folgenden nach einer theoretischen Einfuhrung in das Themenfeld Alter den in unserer Zeit herrschenden Altersbildern aufspuren. Dafur bietet sich besonders die Werbung als Quelle an, da sich diese ihrer Funktion nach an dem Relevanz- und Deutungssystemen der Gesellschaft zu orientieren hat. Vor dem Hintergrund der faktischen Feminisierung des Alters und des Klischees Manner reifen, Frauen altern , moechte ich den Schwerpunkt der Werbeanalyse auf geschlechtsspezifische Inszenierungen des Alters setzen. Diese werde ich zunachst diachron in Kurze nachzeichnen, um die Ergebnisse letztlich mit denen der synchronen Analyse zu vergleichen und moegliche Ausdifferenzierungen herauszuarbeiten.
Product Identifiers
Publisher
Grin Publishing
ISBN-13
9783656687948
eBay Product ID (ePID)
10046450214
Product Key Features
Book Title
Die alternde Gesellschaft im Spiegel der Werbung: Zu geschlechtsspezifischen Altersinszenierungen in der aktuellen Werbelandschaft
Format
Paperback
Language
German
Publication Year
2014
Number of Pages
40 Pages
Dimensions
Item Height
210mm
Item Width
148mm
Item Weight
64g
Additional Product Features
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Popular categories from this Store
Seller feedback (1,456,726)
- c***c (446)- Feedback left by buyer.Past monthVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (300)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- k***k (518)- Feedback left by buyer.Past monthVerified purchase🪷 Great communication. .🌻Well packaged and fast postage.✨️ book is as described and great value for money.🌷 highly recommend seller. Will purchase from again.🦋 Thank you!🙂
Popular categories from this Store
Seller feedback (1,456,726)
- c***c (446)- Feedback left by buyer.Past monthVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (300)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- k***k (518)- Feedback left by buyer.Past monthVerified purchase🪷 Great communication. .🌻Well packaged and fast postage.✨️ book is as described and great value for money.🌷 highly recommend seller. Will purchase from again.🦋 Thank you!🙂