Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely (Hardback)

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How do we think about money?. The mistakes that we make as individuals and institutions are not random, and they can aggregate in the market--with devastating results. In light of our current economic crisis, the consequences of these systematic and predictable mistakes have never been clearer.

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Product Identifiers

PublisherHarpercollins Publishers, Harpercollins Publishers Inc
ISBN-100061854549
ISBN-139780061854545
eBay Product ID (ePID)182754132

Product Key Features

SubjectSales & Marketing
LanguageEnglish
TypeTextbook
AuthorDan Ariely
FormatUnsewn / Adhesive Bound,Paper over Boards,With Dust Jacket, Hardback

Additional Product Features

Country of PublicationUnited States
Content NoteBlack & White Line Drawings, Diagrams

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