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PR-Beratung: Theoretische Konzepte und empirische Befunde by Ulrike R?ttger (Ger

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eBay item number:146101441938
Last updated on 07 Nov, 2024 16:06:01 AEDSTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN-13
9783531169552
Book Title
PR-Beratung
ISBN
9783531169552
Subject Area
Political Science
Publication Name
PR-Beratung: Theoretische Konzepte Und Empirische Befunde
Publisher
Springer Fachmedien Wiesbaden
Subject
Government
Publication Year
2009
Type
Textbook
Format
Paperback
Language
German
Item Height
244 mm
Author
Sarah Zielmann, Ulrike Roettger
Item Weight
390 g
Item Width
170 mm
Number of Pages
237 Pages

About this product

Product Information

Systematisches Wissen uber die Strukturen und Prozesse der PR-Beratung liegt aus der kommunikationswissenschaftlichen Forschung bislang nicht vor. Der Band setzt an dieser Wissenslucke an. Er umfasst unterschiedliche theoretische Eroerterungen sowie erste Bausteine einer eigenen Theorie der PR-Beratung. Auf Basis empirischer Studien werden verschiedene Facetten der Beratungspraxis und der Beratungsbranche diskutiert: Erfolgskriterien von PR-Agenturen und Kunden werden ebenso beleuchtet wie das Wissensmanagement in PR-Agenturen, Typen von PR-Dienstleistern in der Politik, Genderaspekte in der PR-Beratung sowie die Rolle von Vertrauen in der Zusammenarbeit zwischen Beratern und Klienten.

Product Identifiers

Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783531169552
eBay Product ID (ePID)
178221353

Product Key Features

Number of Pages
237 Pages
Publication Name
PR-Beratung: Theoretische Konzepte Und Empirische Befunde
Language
German
Subject
Government
Publication Year
2009
Type
Textbook
Subject Area
Political Science
Author
Sarah Zielmann, Ulrike Roettger
Format
Paperback

Dimensions

Item Height
244 mm
Item Weight
390 g
Item Width
170 mm

Additional Product Features

Editor
Sarah Zielmann, Ulrike Roettger
Country/Region of Manufacture
Germany

Item description from the seller

Seller business information

VAT number: AU 82107909133, GB 293967539
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