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Optimale nichtlineare Preise fr zweiseitige Mrkte by Frauke Hagemeister (German)
AU $144.21
ApproximatelyUS $90.84
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller’s listing for full details.
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- Buy It NowOptimale nichtlineare Preise fr zweiseitige Mrkte by Frauke Hagemeister (German)
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eBay item number:146103286788
Item specifics
- Condition
- ISBN-13
- 9783834915887
- Book Title
- Optimale nichtlineare Preise fr zweiseitige Mrkte
- ISBN
- 9783834915887
About this product
Product Information
Medienunternehmen mussen bei ihrer Preissetzung zwei Besonderheiten berucksichtigen: Sie agieren auf zweiseitigen Markten, und die Nachfrage ihrer Kunden ist flexibel. Zweiseitige Markte sind dadurch gekennzeichnet, dass Unternehmen zwei Gruppen von Kunden haben, deren Nachfrage interdependent ist. Z. B. verkaufen Messeveranstalter Standflache an A- steller und Eintrittskarten an Besucher von Messen. Dabei hangt die Nachfrage der Aussteller nicht nur vom Standflachenpreis ab, sondern auch von der Anzahl der Messebesucher. Und die Besucher machen ihre Nachfragen nicht nur vom Eintrittspreis abhangig, sondern auch von der Anzahl der anwesenden Aussteller. Dies hat zur Konsequenz, dass der Messever- stalter die Preise auf beiden Marktseiten gleichzeitig setzen und dabei die Nachfrageinter- pendenz berucksichtigen muss. Flexible Nachfrage bedeutet, dass die Kunden nicht nur entscheiden, ob sie kaufen, sondern auch wie viel. Z. B. entscheiden bei einer Messe Aussteller und Besucher, wie viel Sta- flache bzw. wie viele Eintrittskarten sie kaufen. In solchen Situationen ist es fur Unternehmen meist sinnvoll, mengenbezogene Preisdifferenzierung zu betreiben, d. h. nichtlineare Preise einzusetzen. Z. B. kann durch die Wahl eines zweiteiligen Tarifs (Grundgebuhr + Preis pro Einheit) oft erheblich der Gewinn gesteigert werden. Beide Besonderheiten der Preissetzung bei Medienunternehmen - zweiseitige Markte und Preisdifferenzierung durch nichtlineare Preise - sind bereits in der Literatur untersucht w- den. In Zusammenhang mit zweiseitigen Markten haben empirische Studien gezeigt, dass in einigen Medienmarkten Nachfrageinterdependenzen bestehen, und theoretische Arbeiten haben Determinanten optimaler Preise untersucht. Die Erkenntnisse sind jedoch sehr abstrakt.
Product Identifiers
Publisher
Springer Fachmedien Wiesbaden
ISBN-13
9783834915887
eBay Product ID (ePID)
178171686
Product Key Features
Number of Pages
248 Pages
Publication Name
Optimale Nichtlineare Preise Fur Zweiseitige Markte
Language
German
Subject
Management, Marketing, Business
Publication Year
2009
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
331 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
Seller feedback (1,458,423)
- c***c (449)- Feedback left by buyer.Past monthVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (313)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (304)- Feedback left by buyer.Past monthVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!
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Seller feedback (1,458,423)
- c***c (449)- Feedback left by buyer.Past monthVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (313)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (304)- Feedback left by buyer.Past monthVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!