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Internationales Marketing: Ausgew?hlte Strategien Zur Sicherung Von Absatz- Und
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
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Postage:
AU $14.95 International Standard : tracked-no signature (7 to 15 business days).
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Located in: Melbourne, Australia
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Estimated between Wed, 12 Mar and Mon, 24 Mar to 43230
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eBay item number:156104068350
Item specifics
- Condition
- ISBN-13
- 9783486582970
- Book Title
- Internationales Marketing
- ISBN
- 9783486582970
- Publication Year
- 2007
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Internationales Marketing: Ausgewahlte Strategien Zur Sicherung Von Absatz- Und Beschaffungsmarkten
- Item Height
- 244 mm
- Publisher
- Walter De Gruyter
- Subject
- Management
- Item Weight
- 313 g
- Item Width
- 170 mm
- Number of Pages
- 190 Pages
About this product
Product Information
Das Buch Internationales Marketing - ausgewahlte Strategien zur Sicherung von Absatz- und Beschaffungsmarkten bietet eine praktische Orientierungshilfe mit Fokussierung auf die Strategiewahl und Um- und Durchsetzung der Strategie. Dabei werden insbesondere das Diversity Management und personalpolitische Entscheidungen bei Auslandsaktivitaten hervorgehoben. Neben den strategischen Optionen steht die Implementierung von Strategien mit ihren Erfolgsfaktoren, Hemmnissen und deren Beseitigung im Vordergrund. Der zweite Schwerpunkt des Buches beschaftigt sich mit strategischen Ansatzen der Automobilindustrie in der Praxis auf dem chinesischen Markt, die sich allerdings auch auf andere Branchen ubertragen lassen. Die Autoren liefern ein Beispiel fur ein langfristiges Konzept des Beziehungsmanagement durch Massnahmen der Personalentwicklung auf diesen asiatischen Markt.
Product Identifiers
Publisher
Walter De Gruyter
ISBN-13
9783486582970
eBay Product ID (ePID)
189021658
Product Key Features
Publication Year
2007
Subject
Management
Number of Pages
190 Pages
Language
German
Publication Name
Internationales Marketing: Ausgewahlte Strategien Zur Sicherung Von Absatz- Und Beschaffungsmarkten
Type
Textbook
Format
Paperback
Dimensions
Item Height
244 mm
Item Weight
313 g
Item Width
170 mm
Additional Product Features
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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Seller feedback (1,456,692)
- e***s (296)- Feedback left by buyer.Past monthVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- k***k (517)- Feedback left by buyer.Past monthVerified purchase🪷 Great communication. .🌻Well packaged and fast postage.✨️ book is as described and great value for money.🌷 highly recommend seller. Will purchase from again.🦋 Thank you!🙂
- c***o (100)- Feedback left by buyer.Past 6 monthsVerified purchaseThe item was promptly dispatched in time frame and was in very high quality condition when received. The recipient's name was unfortunately omitted although the address was correct. Very professionally packaged to ensure pristine condition of item. Wish the seller would communicate and reply more frequently to messages if possible on eBay. Otherwise good service overall. I recommend buying from The Nile for competitive prices.
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