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Customer Insights mit Archetypen: Wie Sie mit archetypischen Metaphern

Condition:
Brand new
3 available
Breathe easy. Returns accepted.
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Located in: Los Angeles, CA, United States
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eBay item number:204982349387
Last updated on 04 May, 2025 01:50:34 AESTView all revisionsView all revisions

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
EAN
9783658307479
UPC
9783658307479
ISBN
9783658307479
MPN
N/A
Book Title
Customer Insights mit Archetypen: Wie Sie mit arch
Item Length
21 cm
Publication Year
2020
Type
Textbook
Format
Paperback
Language
German
Publication Name
Customer Insights Mit Archetypen: Wie Sie Mit Archetypischen Metaphern Zielgruppen Besser Definieren Und Verstehen Koennen
Item Height
210 mm
Author
Jens Uwe Patzmann, Yvonne Adamczyk
Publisher
Springer Gabler
Subject
Marketing
Item Weight
100 g
Item Width
148 mm
Number of Pages
63 Pages

About this product

Product Information

Jedes Unternehmen moechte seine Kunden bestmoeglich verstehen und jagt nach Customer Insights, um motivationale Barrieren und Verstarker der Zielgruppe im Hinblick auf Geschaftsmodelle, Produktinnovationen, Service Design, Personas, Creative Briefs, Claims und Storytelling besser verstehen zu koennen. Die Autoren zeigen, wie man archetypische Metaphern, z.B. den Fels in der Brandung, nutzt, um Customer Insights zu identifizieren, die das kollektive Unbewusste ansprechen, Emotionen erzeugen und dadurch Handlungen ausloesen. Ergebnis ist ein Kompass, der den Weg zu treffgenauen inneren Bildern aufzeigt.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658307479
eBay Product ID (ePID)
4046466036

Product Key Features

Number of Pages
63 Pages
Publication Name
Customer Insights Mit Archetypen: Wie Sie Mit Archetypischen Metaphern Zielgruppen Besser Definieren Und Verstehen Koennen
Language
German
Subject
Marketing
Publication Year
2020
Type
Textbook
Author
Jens Uwe Patzmann, Yvonne Adamczyk
Format
Paperback

Dimensions

Item Height
210 mm
Item Weight
100 g
Item Width
148 mm

Additional Product Features

Country/Region of Manufacture
Germany
Title_Author
Jens Uwe Patzmann, Yvonne Adamczyk
Series Title
Essentials

Item description from the seller

About this seller

simplybestprices-10to20dayshipping

97.6% positive Feedback1.7M items sold

Joined Sep 2014
Usually responds within 24 hours
Welcome to Simply Best Prices. We have a wide range of items, including music, movies and books. We're adding more items all the time so please come back often :-)

Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable postage costs
5.0
Postage speed
4.8
Communication
4.9

Seller feedback (560,730)

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  • v***v (20)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    I bought it for my mum's birthday and she loves it. It has good information and images explaining things in excellent detail. It arrived well packaged and in new condition as advertised. Simplybestprices was the cheapest I found on the internet, so I went with them. The only negative was with the shipping, not the product. I ordered in Dec 2024 and it took many weeks before getting shipping details and then the delivery date kept changing and moving later. It eventuallly arrived early Feb.
  • m***_ (630)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Item as described. Good communication and packaging. Delivery time was slow and tracking notes cryptic until it reached Australia but this was out of hands of seller. Recommended seller.
  • 4***d (227)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Well packaged,cd arrived in pristine condition.Great communication,item as described.Fantastic seller