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Customer Insights mit Archetypen: Wie Sie mit archetypischen Metaphern
AU $33.34
Condition:
Brand new
A new, unread, unused book in perfect condition with no missing or damaged pages. See the seller's listing for full details.
3 available
- Buy It NowCustomer Insights mit Archetypen: Wie Sie mit archetypischen Metaphern
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Located in: Los Angeles, CA, United States
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eBay item number:204982349387
Item specifics
- Condition
- EAN
- 9783658307479
- UPC
- 9783658307479
- ISBN
- 9783658307479
- MPN
- N/A
- Book Title
- Customer Insights mit Archetypen: Wie Sie mit arch
- Item Length
- 21 cm
- Publication Year
- 2020
- Type
- Textbook
- Format
- Paperback
- Language
- German
- Publication Name
- Customer Insights Mit Archetypen: Wie Sie Mit Archetypischen Metaphern Zielgruppen Besser Definieren Und Verstehen Koennen
- Item Height
- 210 mm
- Publisher
- Springer Gabler
- Subject
- Marketing
- Item Weight
- 100 g
- Item Width
- 148 mm
- Number of Pages
- 63 Pages
About this product
Product Information
Jedes Unternehmen moechte seine Kunden bestmoeglich verstehen und jagt nach Customer Insights, um motivationale Barrieren und Verstarker der Zielgruppe im Hinblick auf Geschaftsmodelle, Produktinnovationen, Service Design, Personas, Creative Briefs, Claims und Storytelling besser verstehen zu koennen. Die Autoren zeigen, wie man archetypische Metaphern, z.B. den Fels in der Brandung, nutzt, um Customer Insights zu identifizieren, die das kollektive Unbewusste ansprechen, Emotionen erzeugen und dadurch Handlungen ausloesen. Ergebnis ist ein Kompass, der den Weg zu treffgenauen inneren Bildern aufzeigt.
Product Identifiers
Publisher
Springer Gabler
ISBN-13
9783658307479
eBay Product ID (ePID)
4046466036
Product Key Features
Number of Pages
63 Pages
Publication Name
Customer Insights Mit Archetypen: Wie Sie Mit Archetypischen Metaphern Zielgruppen Besser Definieren Und Verstehen Koennen
Language
German
Subject
Marketing
Publication Year
2020
Type
Textbook
Format
Paperback
Dimensions
Item Height
210 mm
Item Weight
100 g
Item Width
148 mm
Additional Product Features
Country/Region of Manufacture
Germany
Series Title
Essentials
Item description from the seller
Seller feedback (560,973)
- v***v (20)- Feedback left by buyer.Past 6 monthsVerified purchaseI bought it for my mum's birthday and she loves it. It has good information and images explaining things in excellent detail. It arrived well packaged and in new condition as advertised. Simplybestprices was the cheapest I found on the internet, so I went with them. The only negative was with the shipping, not the product. I ordered in Dec 2024 and it took many weeks before getting shipping details and then the delivery date kept changing and moving later. It eventuallly arrived early Feb.Landscape in Ink and Coloured Pencil by Hanson, Helen [Paperback] (#186378092996)
- m***_ (636)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described. Good communication and packaging. Delivery time was slow and tracking notes cryptic until it reached Australia but this was out of hands of seller. Recommended seller.E-Boat vs MTB: The English Channel 1941–45 (Duel) by Gordon Williamson (#387066269079)
- 4***d (229)- Feedback left by buyer.Past 6 monthsVerified purchaseWell packaged,cd arrived in pristine condition.Great communication,item as described.Fantastic sellerThe Greatest Mistake Of My Life by Holding Absence [CD] (#186552611430)
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Seller feedback (560,973)
- v***v (20)- Feedback left by buyer.Past 6 monthsVerified purchaseI bought it for my mum's birthday and she loves it. It has good information and images explaining things in excellent detail. It arrived well packaged and in new condition as advertised. Simplybestprices was the cheapest I found on the internet, so I went with them. The only negative was with the shipping, not the product. I ordered in Dec 2024 and it took many weeks before getting shipping details and then the delivery date kept changing and moving later. It eventuallly arrived early Feb.Landscape in Ink and Coloured Pencil by Hanson, Helen [Paperback] (#186378092996)
- m***_ (636)- Feedback left by buyer.Past 6 monthsVerified purchaseItem as described. Good communication and packaging. Delivery time was slow and tracking notes cryptic until it reached Australia but this was out of hands of seller. Recommended seller.E-Boat vs MTB: The English Channel 1941–45 (Duel) by Gordon Williamson (#387066269079)
- 4***d (229)- Feedback left by buyer.Past 6 monthsVerified purchaseWell packaged,cd arrived in pristine condition.Great communication,item as described.Fantastic sellerThe Greatest Mistake Of My Life by Holding Absence [CD] (#186552611430)