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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads

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ApproximatelyUS $15.24
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Condition:
Very Good
Excellent condition as shown
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Located in: Pascoe Vale, Victoria, Australia
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eBay item number:266991067120

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Excellent condition as shown”
Country/Region of Manufacture
United States
ISBN
9781119164005

About this product

Product Information

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-13
9781119164005
eBay Product ID (ePID)
221361900

Product Key Features

Number of Pages
448 Pages
Publication Name
Hey, Whipple, Squeeze This: the Classic Guide to Creating Great ADS
Language
English
Subject
Advertising
Publication Year
2016
Type
Textbook
Author
Edward Boches, Luke Sullivan
Format
Paperback

Dimensions

Item Height
235 mm
Item Weight
538 g
Item Width
163 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Luke Sullivan, Edward Boches

Item description from the seller

About this seller

thuslygalore

100% positive feedback656 items sold

Joined Mar 2010
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    I received this gorgeous make-up bag today. It was well-packaged and arrived in a perfect state. I was delighted with the speedy delivery and great price. I will put it to good use. The item was true to description. I thoroughly recommend this seller: thuslygalore for being very reliable and for offering excellent customer care and service. Absolutely fabulous: I could not be happier!
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    Goods exactly as described, fast postage, very well packaged. Excellent seller, would gladly shop here again, thank you!
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    AWESOME! 😁 Very well Packed, and Protected!! 🥰 Exactly 💯% as DESCRIBED!!! 🤗 Excellent Seller, and good communication!! 👍 👍 Super HAPPY!!! 😁👍 THANKS & Happy 🎃 HALLOWEEN!!!

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