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Lethal Generosity: Contextual Technology & the Competitive Edge by Shel...

pandaelmo
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AU $10.00
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Condition:
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Located in: Eastgardens, New South Wales, Australia
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eBay item number:325499445103

Item specifics

Condition
Brand new: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Type
Textbook
Format
Trade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback
Language
English
Author
Shel Israel
Publisher
Createspace Independent Publishing Platform
Subject
Management & Business: General

About this product

Product Information

About Lethal Generosity Lethal Generosity: Contextual Techlogy & The Competitive Edge is the sequel to Age of Context: Mobile, Sensors, Data and the Future of Privacy, a critically acclaimed and best-selling book co-authored by Shel Israel and Robert Scoble. The previous book reported on the rapid convergence of five techlogy forces-mobile (and wearables), social media, the Internet of Things (IoT), location techlogies, and data creating the promising-but occasionally freaky-sensation that our devices are starting to kw us better than the closest people in our lives. The story picks up two years later In Lethal Generosity, where the freakiness has faded and retailers and other public-facing companies are rapidly adopting these new techlogies. This time, instead of techlogies converging with each other these contextual forces are converging with humans in the form of Millennials the first generation of digital natives. The book examines them as customers, employees and competitors and advices companies run by older cultures on how to adapt to this significant marketplace change. The result of all this is that power has shifted from sellers and brand efforts to buyers who use social media to influence each other. Companies who igre this shift do so at their peril. Companies who do adjust will flourish, the author argues. Just what should brands and merchants do: Israel prescribes a policy of Lethal Generosity. By being kind to your customers at every touch point you will prevent any customer attempts to hijack them through traditional marketing.

Product Identifiers

Publisher
Createspace Independent Publishing Platform
ISBN-10
1517365899
ISBN-13
9781517365899
eBay Product ID (ePID)
224463127

Product Key Features

Subject
Management & Business: General
Language
English
Type
Textbook
Author
Shel Israel
Format
Trade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback

Additional Product Features

Date of Publication
21/09/2015
Country of Publication
United States
Content Note
Black & White Illustrations

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pandaelmo

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