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Innovation Games: Creating Breakthrou..., Hohmann, Luke
AU $39.03
Condition:
Very good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections.
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- Buy It NowInnovation Games: Creating Breakthrou..., Hohmann, Luke
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Located in: West Sussex, United Kingdom
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eBay item number:355987060868
Item specifics
- Condition
- Publishing Language
- English
- ISBN
- 0321437292
- EAN
- 9780321437297
- Release Title
- Innovation Games: Creating Breakthrough Products Through Colla...
- Artist
- Hohmann, Luke
- Brand
- N/A
- Platform
- N/A
- Colour
- N/A
- Book Title
- Innovation Games: Creating Breakthrough Products Through Colla...
- Publication Year
- 2006
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Innovation Games: Creating Breakthrough Products Through Collaborative Play
- Publisher
- Pearson Education (Us)
- Subject
- Computer Science, Marketing
- Number of Pages
- 192 Pages
About this product
Product Information
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
Product Identifiers
Publisher
Pearson Education (Us)
ISBN-13
9780321437297
eBay Product ID (ePID)
95014171
Product Key Features
Subject
Computer Science, Marketing
Publication Year
2006
Number of Pages
192 Pages
Publication Name
Innovation Games: Creating Breakthrough Products Through Collaborative Play
Language
English
Type
Textbook
Format
Paperback
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: GB 922696893
Seller feedback (690,547)
- m***j (395)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller offered best price on ebay for this DVD. Fast mailing & item arrived safely, securely packaged & although advertised as being in VGC, is actually like new! DVD plays perfectly as described. One of the best live concerts of all time with this artist & his band! Connected the DVD player to my amp with an Optical Digital cable & sounds fantastic thru the speakers! Great communication from the seller. Another smooth and pleasant transaction experience with this professional ebayer. Thanx AA++Bowie, David - Serious Moonlight [DVD] [2006] - DVD XYVG The Cheap Fast Free (#285833767071)
- e***g (1189)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was lovely to buy from and I was really happy with the purchase. Postage, communication, packaging, item description, condition, value were all top tier. I’d definitely purchase from this seller again. I’m very happy, thank you!
- e***o (56)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was lovely to buy from and I was really happy with the purchase. Postage, communication, packaging, item description, condition, value were all top tier. I’d definitely purchase from this seller again. I’m very happy, thank you!Speedy BOSH!: Over 100 Quick and Easy ..., Theasby, Ian (#395008191588)
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Seller feedback (690,547)
- m***j (395)- Feedback left by buyer.Past 6 monthsVerified purchaseSeller offered best price on ebay for this DVD. Fast mailing & item arrived safely, securely packaged & although advertised as being in VGC, is actually like new! DVD plays perfectly as described. One of the best live concerts of all time with this artist & his band! Connected the DVD player to my amp with an Optical Digital cable & sounds fantastic thru the speakers! Great communication from the seller. Another smooth and pleasant transaction experience with this professional ebayer. Thanx AA++Bowie, David - Serious Moonlight [DVD] [2006] - DVD XYVG The Cheap Fast Free (#285833767071)
- e***g (1189)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was lovely to buy from and I was really happy with the purchase. Postage, communication, packaging, item description, condition, value were all top tier. I’d definitely purchase from this seller again. I’m very happy, thank you!
- e***o (56)- Feedback left by buyer.Past 6 monthsVerified purchaseThe seller was lovely to buy from and I was really happy with the purchase. Postage, communication, packaging, item description, condition, value were all top tier. I’d definitely purchase from this seller again. I’m very happy, thank you!Speedy BOSH!: Over 100 Quick and Easy ..., Theasby, Ian (#395008191588)